Fundraising does not suffer from a lack of data. It suffers from a lack of clarity about what to focus on next. In this article, BWF explores how traditional predictive modeling—which has helped provide that direction—is shifting from static outputs to adaptive insights that evolve alongside donor behavior.

Learn how to use ChatGPT’s generative AI power to support your nonprofit’s fundraising campaigns, helping you refine your outreach and connect with donors.

AI tools eliminate the guesswork from fundraising, enabling nonprofits to concentrate more energy on their top prospects. Learn more about AI fundraising.

Predictive AI uses machine learning to anticipate future outcomes based on past data trends. Learn how to effectively drive results with this analysis method.

Navigating the journey toward AI readiness is a new endeavor for many nonprofits. At BWF, we’re dedicated to understanding and leveraging AI’s role in enabling nonprofits to fulfill their promises and effect meaningful change. Below are a few options to consider as you start preparing for 2024 and beyond.

As the world witnesses an explosion of artificial intelligence (AI) technologies, the nonprofit sector is also exploring the vast potential of AI in fundraising efforts. While the excitement around AI is palpable, nonprofit leaders must approach its implementation with careful consideration of ethical implications. In this blog post, we will delve into the ethical considerations that nonprofit leaders must consider when embracing AI for fundraising.

The power of AI in fundraising is being harnessed further, accelerating the progress of our organizations and the causes we hold dear. Looking ahead and to ensure fundraising’s future is hopeful, good “citizens” are needed to harness the power of AI and use it for good, and quickly. Embracing the potential of our AI neighborhoods and a brighter, more data-driven future for nonprofits is taking shape. This article takes a look at the evolving landscape of AI in fundraising and how best to harness it for your organization.

Massachusetts General Hospital (Mass General, MGH) is constantly optimizing its fundraising team and resources so the organization can continue to do amazing things. The key questions the team asks to inform direction have evolved over time, as have their data-related needs. Today, the team takes a data-first approach in all decision making. Since 2010, their strategic counsel has been provided by BWF, who has served as Mass General’s analytics team and trusted partner.

Engage Dx is a diagnostic tool to increase engagement health and philanthropy; however, it takes time to measure and track progress. The three-year relationship between BWF and TUSM enables important repetition and frequency of building and promoting engagement around select themes while measuring through surveys every six months. This repetition helps ensure TUSM is on track and is seeing that as engagement increases, philanthropy is also increasing.