The One Big Beautiful Bill Act (OBBBA) introduces a new layer of complexity to healthcare operations—one that, while not aimed directly at philanthropy, has meaningful implications for charitable giving, donor behavior, and the financial strategies that support patient care. Here’s how healthcare and development leaders need to be reassessing their strategies as policies change.

In recent years, many nonprofits have experienced growing tension between how donors want to engage and how fundraising programs are traditionally structured. The Giving USA Special Report, Generations and Giving, helps explain why this tension exists. In this article, BWF takes a deep look into the research and what it reinforces about donor engagement and how you can support donors across different pathways.

Engage Dx was built to answer questions that go deeper than satisfaction. It connects emotional drivers like pride, passion, and awareness to actual philanthropic behavior. It shows how engagement evolves into giving, how misalignment can stall loyalty, and how increased connection can unlock growth. In this article we spotlight three institutions that utilized both Engage Dx and strategic counsel.

Build a base of support that is fundamental to your development programs’ resilience in times of changing economic circumstances.

We’re in a moment when the old annual giving playbook is breaking. If you lean too heavily on the strategies of old, you risk missing the signals and the donors telling you where the market is going. This digital white paper guides you through how to lead in an evolving fundraising landscape—with data, strategy, and integrity.

The One Big Beautiful Bill Act reshaped more than just the tax code. It included numerous federal funding cuts to programs that will be rolled out and phased in over the coming years. This creates a need to review your case for support and the language you use to ensure it accurately reflects coming changes to your organization’s funding model and sector. Nonprofits have always relied on a mix of public support and private philanthropy to deliver on their missions. As this mix evolves, it means your needs and how you discuss them will too. 

At BWF, we’ve partnered with institutions across the globe that are rewriting this story and not accepting this trend as inevitable. Their secret? Strategic investments in engagement, modern digital approaches, and an unapologetic belief in the long-term power of everyday donors.

Giving USA, now in its 70th year, continues to be one of the most comprehensive, influential, and informative annual assessments of fundraising in the U.S. The 2025 report lays out the most current themes and trends in giving across all sectors, and many of those are shaped by donors aged 45 and younger. Here’s a look at how this research can and should shape healthcare fundraising in the coming year and beyond.

As nonprofits continue to seek clarity about what lies ahead, the Giving USA Foundation published its annual report on philanthropy, which reported growth in giving in 2024. It’s easy to feel as though the trends and analysis of 2024 giving are detached from the current state of nonprofits, but the Giving USA data provides an anchor for nonprofits making decisions about how to navigate the rest of 2025 and the years ahead. This article helps fundraising leaders navigate their organization in uncertain moments.