Transformational gifts rarely arrive fully formed. They emerge over time, at the intersection of passion, impact, and readiness. This article describes what it takes to ensure your nonprofit is ready to maximize the moment a transformational gift arrives.

The One Big Beautiful Bill Act (OBBBA) introduces a new layer of complexity to healthcare operations—one that, while not aimed directly at philanthropy, has meaningful implications for charitable giving, donor behavior, and the financial strategies that support patient care. Here’s how healthcare and development leaders need to be reassessing their strategies as policies change.

Institutions aspire to secure more principal gifts, yet many struggle to build the internal discipline, collaboration, and long-horizon strategy required to make principal giving a consistent, repeatable practice. This article gets at the simple truth intersecting strategy and insight by outlining the organizational ecosystem, one in which frontline fundraisers and prospect development professionals share purpose, data, language, and accountability.

The One Big Beautiful Bill Act reshaped more than just the tax code. It included numerous federal funding cuts to programs that will be rolled out and phased in over the coming years. This creates a need to review your case for support and the language you use to ensure it accurately reflects coming changes to your organization’s funding model and sector. Nonprofits have always relied on a mix of public support and private philanthropy to deliver on their missions. As this mix evolves, it means your needs and how you discuss them will too. 

The 2025 Altrata World Ultra Wealth Report provides a fascinating look at how the world’s wealthiest individuals—those with $30 million or more in net worth—are shaping global philanthropy. These 510,810 ultra-high-net-worth (UHNW) individuals now control nearly $60 trillion, about a third of all high-net-worth assets worldwide. For nonprofits, that concentration of wealth represents enormous opportunity, but only for those who know where and how to engage.

The survey results reveal a broad range of insights into how and why donors support healthcare. From this analysis, five themes emerged, reinforced by six key findings that highlight trends shaping the future of healthcare philanthropy. Together, these themes and findings provide a roadmap for how the sector can continue to refine fundraising strategies, strengthen organizational structures, and adopt new tools to advance impact.

Philanthropy in healthcare is changing—and fast. To help organizations anticipate what’s next, BWF has spent 25 years listening directly to donors. Our biennial Healthcare Survey has become a trusted barometer of how affluent Americans view healthcare philanthropy, and the 2025 edition is our most revealing yet.

Fundraising for academic hospitals and medical centers (AMCs) is evolving. Explore proven best practices to engage donors and raise support for your mission.

Giving USA, now in its 70th year, continues to be one of the most comprehensive, influential, and informative annual assessments of fundraising in the U.S. The 2025 report lays out the most current themes and trends in giving across all sectors, and many of those are shaped by donors aged 45 and younger. Here’s a look at how this research can and should shape healthcare fundraising in the coming year and beyond.