Digital Marketing & Fundraising

Annual Giving Playbook

We’re in a moment when the old annual giving playbook is breaking. If you lean too heavily on the strategies of old, you risk missing the signals and the donors telling you where the market is going. This digital white paper guides you through how to lead in an evolving fundraising landscape—with data, strategy, and integrity.

Read More

How to Use ChatGPT for Fundraising: A Starter Guide

Learn how to use ChatGPT’s generative AI power to support your nonprofit’s fundraising campaigns, helping you refine your outreach and connect with donors.

Read More

Reversing Donor Declines: Why Everyday Donors are the Key to Long-Term Philanthropic Growth

At BWF, we’ve partnered with institutions across the globe that are rewriting this story and not accepting this trend as inevitable. Their secret? Strategic investments in engagement, modern digital approaches, and an unapologetic belief in the long-term power of everyday donors.

Read More

Using Video to Drive Donor Engagement

In the evolving landscape of nonprofit fundraising, it’s never been more important to build deeper connections with your donors. Today, many organizations are turning to omnichannel strategies for communicating with and connecting with donors to capture attention and inspire action. This article dives into the benefits of an engagement-first strategy, what “omnichannel fundraising” is, and how it differs from the multichannel approach. 

Read More
Use this guide to improve your organization's digital fundraising approach.

Digital Fundraising: 10+ Revolutionary Campaign Ideas

Reach more donors online and build powerful new relationships with these digital fundraising campaign ideas, examples, and best practices for nonprofits.

Read More

BWF and George Washington University Case Study

This partnership helped GWU evolve with the market, the changing needs of the donor base, and the complexity of their annual giving programs. The past three years of collaboration between GW and BWF have yielded exciting results.

Read More
This image shows a stethoscope on a desk in front of a healthcare professional.

Healthcare Fundraising: The 2025 Playbook for an Enhanced Experience

Healthcare fundraising is essential to continue delivering a high level of care and resources to your patients and community members. In this guide, we’ll cover strategies to improve your healthcare fundraising approach, better connect with donors, and serve your community more effectively.

Read More

The Annual Fund: Expert Guide to Inspiring More Support

Building up your annual fund is critical to your ability to achieve your mission. Explore everything you need to know about annual funds in this guide.

Read More

9 Ways to Supercharge Your Giving Day

With GivingTuesday on the horizon, there’s no better time to ensure your giving day stands out and inspires maximum participation. We’re sharing our top strategies to strengthen donor relationships and inspire lasting support.  

Read More