Digital Marketing & Fundraising

Using Video to Drive Donor Engagement

In the evolving landscape of nonprofit fundraising, it’s never been more important to build deeper connections with your donors. Today, many organizations are turning to omnichannel strategies for communicating with and connecting with donors to capture attention and inspire action. This article dives into the benefits of an engagement-first strategy, what “omnichannel fundraising” is, and how it differs from the multichannel approach. 

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BWF and George Washington University Case Study

This partnership helped GWU evolve with the market, the changing needs of the donor base, and the complexity of their annual giving programs. The past three years of collaboration between GW and BWF have yielded exciting results.

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This image shows a stethoscope on a desk in front of a healthcare professional.

Healthcare Fundraising: The 2025 Playbook for an Enhanced Experience

Healthcare fundraising is essential to continue delivering a high level of care and resources to your patients and community members. In this guide, we’ll cover strategies to improve your healthcare fundraising approach, better connect with donors, and serve your community more effectively.

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The Annual Fund: Expert Guide to Inspiring More Support

Building up your annual fund is critical to your ability to achieve your mission. Explore everything you need to know about annual funds in this guide.

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9 Ways to Supercharge Your Giving Day

With GivingTuesday on the horizon, there’s no better time to ensure your giving day stands out and inspires maximum participation. We’re sharing our top strategies to strengthen donor relationships and inspire lasting support.  

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Revitalizing the Donor Pipeline Through Annual Giving

Navigating the evolving philanthropic terrain is imperative for organizations to recalibrate their focus. Investing in base-level giving is not merely a tactic for immediate gains but a strategic imperative for pipeline development. BWF looked at a data set from 12 different colleges and universities to uncover trends and provide evidence to support investment in the donor pipeline. This whitepaper discusses key takeaways and recommendations for your organization.

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Use this guide to improve your organization's digital fundraising approach.

Digital Fundraising: 10+ Revolutionary Campaign Ideas

Reach more donors online and build powerful new relationships with these digital fundraising campaign ideas, examples, and best practices for nonprofits.

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Chat GPT is All the Rage. What are Fundraising Communicators to Make of It?

Generative AI is everywhere. We recently heard someone say, “AI isn’t going to replace your job, but the person who understands how to use AI will.” We’re eager to see how fundraising communicators will harness AI’s power to enhance their work. Disruption and innovation are upon us once again. How will you use it to enhance your efforts and help your organization fulfill its mission?

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Stony Brook University

The End of Alumni Participation in Rankings: Where Do We Go From Here?

After years of debate, US News & World Report finally announced the removal of alumni giving as a factor in national university rankings. This follows advocacy from the Council for the Advancement and Support of Education (CASE) and a chorus of annual giving professionals who have long complained that the flawed metric incentivized transactional programs and caused long-term harm to higher education fundraising.

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