Strategic annual giving planning must extend beyond the campaign calendar. It requires us to understanding donor behavior, building plans around audiences, and thinking intentionally about what a supporter experiences between solicitations. This article walks through three ways to build a more strategic annual giving program.

Healthcare fundraising is essential to continue delivering a high level of care and resources to your patients and community members. In this guide, we’ll cover strategies to improve your healthcare fundraising approach, better connect with donors, and serve your community more effectively.

Now, more than ever, organizations must be laser-focused on telling stories of impact that attract attention and drive emotion. This article discusses how the most effective organizations aren’t always the biggest—they’re the ones that unite a strong story with a focused, data-informed approach.

In recent years, many nonprofits have experienced growing tension between how donors want to engage and how fundraising programs are traditionally structured. The Giving USA Special Report, Generations and Giving, helps explain why this tension exists. In this article, BWF takes a deep look into the research and what it reinforces about donor engagement and how you can support donors across different pathways.

We’re in a moment when the old annual giving playbook is breaking. If you lean too heavily on the strategies of old, you risk missing the signals and the donors telling you where the market is going. This digital white paper guides you through how to lead in an evolving fundraising landscape—with data, strategy, and integrity.

Learn how to use ChatGPT’s generative AI power to support your nonprofit’s fundraising campaigns, helping you refine your outreach and connect with donors.

At BWF, we’ve partnered with institutions across the globe that are rewriting this story and not accepting this trend as inevitable. Their secret? Strategic investments in engagement, modern digital approaches, and an unapologetic belief in the long-term power of everyday donors.

In the evolving landscape of nonprofit fundraising, it’s never been more important to build deeper connections with your donors. Today, many organizations are turning to omnichannel strategies for communicating with and connecting with donors to capture attention and inspire action. This article dives into the benefits of an engagement-first strategy, what “omnichannel fundraising” is, and how it differs from the multichannel approach. 

Reach more donors online and build powerful new relationships with these digital fundraising campaign ideas, examples, and best practices for nonprofits.