Client Spotlights: Engagement and Donor Experience

One of the nation’s leading children’s hospitals was looking to elevate its year-end fundraising campaign. The annual giving team wanted to grow year-end fundraising and build a pipeline of future supporters. To do that, the team sought a partner that could provide digital marketing counsel and implementation services.

In 2021, Non-GMO Project (NGP) had 1 million Facebook and social media followers—an unprecedented number for a nonprofit. Due to a small existing donor pool, the organization wanted to convert as many followers as possible into donation leads and thus mounted its first-ever digital lead generation campaign, followed by digital warming and a lead nurturing campaign.

Leadership at the American Swedish Institute was in the early stages of campaign planning and had a preliminary case for support. Though the essence of the case had been prepared, it needed to be finalized and the campaign messaging needed to be developed so that communications elements could be created in advance of a public announcement.

Sarasota Orchestra’s board and executive and development teams recognized the need to invest in creating a stronger acquisitions and retention strategy.

The pandemic of 2020 forced nonprofit fundraisers to pivot from face-to-face to remote and digital donor engagement. This move required training by digital fundraising experts as well as a rethinking of workflows and donor engagement strategies.

The pandemic forced the cancelation of Stony Brook’s giving day and meant pivoting to fundraising for the Student Emergency Fund by using the same tactic—student-centered, video-driven content.