Designing an Economy-Proof Fundraising Program

How can you best prepare to overcome a recession? Does your program have the necessary resiliency?

Economists are projecting a 65%+ likelihood of a recession in the next 12 months. While recessions typically mean periods of temporary turbulence, they are a common trend in our economy, and we have weathered them before. With the average length of a campaign spanning nearly a decade, organizations should expect to see a recession during its lifecycle or during a fundraising initiative. It is important that organizations understand how to support the organization, team members, and donors during these periods of downturn while maintaining course on strategic initiatives.

Join BWF team members and client partners for an in-depth discussion that will address contingency planning, tackling challenges, managing opportunities, and the necessity of flexibility.

RECORDING BELOW

Speakers:

Mary Jane Vogt was appointed Executive Vice President & Chief Development Officer at Henry Ford Health in 2021. In this role, Vogt leads the philanthropic and fundraising arm for the health system including strategic planning, solicitation strategy and cultivating donor and volunteer relationships – all for the purpose of making a difference for the patients and communities Henry Ford serves.

Eric Spicer is the Vice President of Unit Development for the ASU Foundation. In this role, Eric serves unit leaders within the ASU Foundation as they build and lead high performing teams. He is also privileged to help amazing people create transformative impact by investing in access to education, student success, groundbreaking research, and community focused programs.