Salesforce ISVs in Motion: What the Affinaquest and Kindsight Merger Means for Your CRM Strategy
Over the past five years, Salesforce has made nearly two dozen acquisitions to expand its capabilities and enrich the AppExchange ecosystem. In parallel, independent software vendors (ISVs) within the Salesforce marketplace have pursued their own growth strategies—sometimes through mergers that promise to fast-track innovation and improve functionality for nonprofit and higher education clients. The merger of Affinaquest and Kindsight is one such example. So what does that mean for you?
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