Originally published May 20, 2015
Should you use social media to engage your major gift prospects and donors? Absolutely!
According to a recent giving day case study, 42 donors made gifts between $1,000 and $25,000. And with research showing that wealthy individuals are active on social media platforms like Facebook, it’s important to consider that audience in your online engagement strategies.
In this week’s advisory, BWF_social’s Justin Ware presents 3 ways to integrate social media in your major gift program for increased fundraising results.
And don’t miss Justin’s blog post on engaging major donors for challenge grants in your online giving campaign!
Contact us today to discuss how we can partner with you to build a successful online and social media strategy that supports your major gift work.
Copyright © 2015 Bentz Whaley Flessner & Associates, Inc.