Originally published January 7, 2015
2014 was another strong year for mega-gifts, with at least 19 of $100 million or more. The Chronicle of Philanthropy reports that the ten largest publicly announced single gifts totaled $3.3 billion, just shy of 2013’s $3.4 billion total. Highlights of their analysis are included below; you can find the full article here.
Working Smart in 2015
As your organization works to secure transformational major outright and planned gifts this year, work smarter, not just harder.
A recent study by the Science of Philanthropy Initiative found that only 29% of organizations routinely evaluate their fundraising methods. Further, organizations that increased their fundraising results were more likely to routinely evaluate their methods than those that decreased or had no change (see the full report here).
Regularly assessing your programs, staffing, and systems in support of your fundraising goals is necessary for growing and sustaining your organization’s impact, but it can be an overwhelming process.
Bentz Whaley Flessner can help. Our expertise and rigor in understanding your organization, identifying gaps in goal achievement and program performance, and partnering with you to improve your fundraising outcomes can help bring you to a new level of success.
Contact us to discuss how we can help make 2015 a transformational year for your organization.
Copyright © 2015 Bentz Whaley Flessner & Associates, Inc.