Your Campaign Launched Big. Now What?
Join BWF’s Carole Arwidson, senior director, Strategic Communications, and Meghan Freeman, AVP of Marketing and Communications at Riley Children’s Foundation, for an inside look at how strategic post-launch communications is powering Riley Children’s Hospital’s campaign going forward toward the finish line—and how you can do the same.
12:00 pm - 1:00 pm CDT
- This event has passed.
Your Campaign Launched Big. Now What?
Your campaign launch made a defining splash—congratulations! But there is so much more communications work ahead.
Post-launch is prime time to turn momentum into lasting impact. Are your communications ready to go the distance?
Join BWF’s Carole Arwidson, senior director, Strategic Communications, and Meghan Freeman, AVP of Marketing and Communications at Riley Children’s Foundation, for an inside look at how strategic post-launch communications is powering Riley Children’s Hospital’s campaign going forward toward the finish line—and how you can do the same.
This dynamic webinar will unpack:
- What to do right now to sustain excitement.
- How to think beyond the usual playbook.
- Ways to inspire deeper engagement and drive results.
Join us and get ideas for turning your big launch into a big finish.
Carole Arwidson, is a strategic and creative thinker, a results-oriented consultant, and a communications professional committed to telling clients’ stories and inspiring support for their missions. As the senior director of strategic communications at BWF, she provides clients with a variety of services: communications counsel, campaign messaging development and positioning, priority and case development, communications and strategic planning, marketing research, and campaign collateral development. In addition to being an active volunteer in the Twin Cities, Carole counts herself among the avid international travelers and readers of the world..
Meghan Freeman, is a strategic storyteller and marketing leader who connects creativity with results. As the AVP of Marketing and Communications at Riley Children’s Foundation, she leads campaigns that inspire generosity and champion children’s health. With a career spanning healthcare and public service, Meghan thrives on building bold ideas—and bringing them to life. She lives in Indianapolis with her husband, their energetic 6-year-old son, and their very good dog. Outside the office, you’ll find her working out, devouring podcasts, and always ready with a book recommendation.
