Strategic Donor Engagement in the Short Term for Long-Term Success

The #1 reason our donors give is to make an impact. The #1 reason donors stop giving is a loss of connection. Our donor communication and engagement strategies need to pivot to reflect current events, especially now when it is more important than ever to remain in touch with our key stakeholders. Stewardship, retention, and engagement now need to involve two-way communication. What are we hearing from our donors? How do we respond? And how do we stay on message?

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