In Defense of the Everyday Donor

Everyday donor programs build connections between individuals and the organization, they build communities among the donors, establish norms and identities around giving behaviors, and, as our research has shown, they feed the pipeline for future major gifts.

But it often seems that the investment in such programs is first to be cut when times are tough. During this webinar, BWF’s Josh Birkholz and James Barnard will examine the challenges and opportunities that face everyday donor programs and make the case for investing in a fundamental source of donor resiliency.

Recording below.