Online and Social Media

Tips and strategies for leveraging social media to enhance online engagement and increase fundraising results.

HOW TO Add Digital to Your Major Gift Strategy

Major donors often make decisions about where to give based on what they see online.

Major donors often make decisions about where to give based on what they see online.

Should you use social media to engage your major gift prospects and donors? Absolutely!

During Washington State University’s recent #CougsGive125 36-hour online campaign (WSU is a BWF_social client), 42 donors made gifts between $1,000 and $25,000. And with research showing that wealthy individuals are active on social media platforms like Facebook, it’s important to consider that audience in your online engagement strategies.

Below is a short video with 3 ways your organization can integrate digital with your major gift strategy:

Want to learn more? Connect with BWF_social’s Justin Ware by visiting BWFsocial.com.