Should you use social media to engage your major gift prospects and donors? Absolutely!
During Washington State University’s recent #CougsGive125 36-hour online campaign (WSU is a BWF_social client), 42 donors made gifts between $1,000 and $25,000. And with research showing that wealthy individuals are active on social media platforms like Facebook, it’s important to consider that audience in your online engagement strategies.
Below is a short video with 3 ways your organization can integrate digital with your major gift strategy:
Want to learn more? Connect with BWF_social’s Justin Ware by visiting BWFsocial.com.