Annual giving is a crucial element and the foundation of any successful fundraising program. It must be both focused and flexible, as well as innovative and authentic. The annual giving landscape is constantly changing, and programs must be prepared to adapt quickly to retain current donors and, importantly, engage new donors in your mission. As a strategic partner and service provider, BWF works with the development, alumni relations, and marketing teams to develop compelling messages to acquire, renew, and steward donors.
Our experts work with you to develop an integrated, multichannel approach to write, design, build, and produce compelling mission-focused content for direct mail, digital outreach, video engagement, and email. We understand managing and executing a robust annual program is no easy task. BWF will:
- Be a hands-on partner to help your program reach new heights
- Can manage the entire process from segmentation and data export to fulfillment
- Make data-informed decisions for strategic segmentation
- Take an agile approach to strategy based on real-time reporting
BWF’s approach uses these five interconnected steps:
- Prospect Analysis and Segmentation
- Strategy Development
For more information on our BWF’s multichannel solutions for your program, contact us at 800-921-0111.