The 500 Million Dollar Question: Is Your Donor Experience Helping You Build Your Base?

Research tells us that the main reason donors renew their support (and don’t), boils down to the donor experience. And a BWF study found that when base-level donors went on to become major donors, their combined lifetime giving averaged $500M per institution… so it got us thinking what are the essential components of a donor experience program that help you create sustainable relationships with your donors?

In this webinar, we’ll talk about setting up your engagement-first base-level giving program – from the team, tools, and tactics to audience development, marketing, and measuring success.