Planning Your Audience-First Appeal Calendar

It’s never too early to talk about planning—especially when it comes to building successful fundraising campaigns.

In this webinar, BWF’s annual giving and digital marketing experts will pull back the curtain on how they approach campaign planning from the very beginning. You’ll get a behind-the-scenes look at the strategies and frameworks they use to design campaigns that are intentional, scalable, and grounded in real audience needs rather than assumptions.

• Learn how to align internal resources with clear fundraising goals while projecting and evaluating ROI to ensure your campaigns are both effective and efficient.
• Understand how to build and use donor personas and journeys to create a more relevant, audience-first experience across channels.
• Gain practical guidance on developing a content strategy that delivers the right message at the right time to support the full donor lifecycle.