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Thursday, March 3, 2022
12:30 pm
- 1:30 pm CST
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How to Make Your Annual Giving Program a Pipeline Powerhouse

Annual giving programs have long been tasked with growing donor numbers, but they’re increasingly looked upon to contribute meaningfully to the major gift pipeline. In this “Next Gen Annual Giving” session we’ll explore ways to transform your annual giving program into a powerhouse for pipeline development. We’ll discuss creating a strategy with objectives and metrics, developing lead generation and scoring models, creating donor journeys and prospect warming campaigns, and designing the infrastructure to make it all work.

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Let BWF help! Contact James today: jbarnard@bwf.com