How to Make Your Annual Giving Program a Pipeline Powerhouse
Join us for a webinar to discuss creating an annual giving strategy with objectives and metrics, developing lead generation and scoring models, creating donor journeys and prospect warming campaigns, and designing the infrastructure to make it all work.
How to Make Your Annual Giving Program a Pipeline Powerhouse
Annual giving programs have long been tasked with growing donor numbers, but they’re increasingly looked upon to contribute meaningfully to the major gift pipeline. In this “Next Gen Annual Giving” session we’ll explore ways to transform your annual giving program into a powerhouse for pipeline development. We’ll discuss creating a strategy with objectives and metrics, developing lead generation and scoring models, creating donor journeys and prospect warming campaigns, and designing the infrastructure to make it all work.
