Making the Case for Large Investments in Philanthropy

In an era of budget pressure and institutional uncertainty, investing in philanthropy may feel counterintuitive. Yet the data and experience make the case clear: Strategic investment at the intersection of campaign momentum and long-term vision is essential.

Join BWF’s Mark Marshall for a forward-looking discussion on what it truly means to invest in philanthropy. This includes strengthening campaign performance, expanding major gift capacity, growing donor participation, and building the infrastructure required for sustained success. Rather than focusing on the cost to raise a dollar, we will explore a more meaningful metric, return on investment, and how institutions can quantify and defend philanthropic investment to boards and executive leadership.

Attendees will learn:

• Why financial pressure demands smarter, not smaller, investment.
• How to evaluate ROI across campaigns, staffing, and infrastructure.
• The link between campaign readiness and long-term growth.
• Practical strategies for building the case internally.