Digital & Social Media

Leveraging social media to enhance online engagement and increase fundraising results

Gender and Crowdfunding Report—BWF Perspective

In the age of digitally focused cause-driven social media campaigns, crowdfunding has emerged as an established and popular giving vehicle. The published report, “Gender and Crowdfunding,” details the research and key findings gained from this study by the Women’s Philanthropy Institute.

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Stony-Brook Case Study

BWF & Stony Brook University

In early 2020, Stony Brook University was preparing to launch their second annual giving day. Following a successful first year, the pressure was on to increase the results of the giving day in a meaningful way. The SBU team knew this meant experimenting with new tactics.

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GDPR and Nonprofit Strategy

GDPR and Nonprofit Strategy

Please let us know if we can be helpful as you maintain proper data management and online engagement practices.

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Facebook and Cambridge Analytica

Facebook and Cambridge Analytica: What You Should Know

The blowback from this scandal has been many fold and will likely continue to develop in the coming months and years. Our digital team could talk for hours about the nuances of the situation but for now, we have four observations and five recommendations.

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The 1.5 Million Wealthy Women of Facebook

The 1.5 Million Wealthy Women of Facebook

During the strategy development process, we analyze, craft, and build targeted audiences for cultivation purposes. Of interest to our clients is how to find and deliver targeted messaging to high-net-worth constituents on Facebook. The growth of wealthy women on Facebook is of particular interest to organizations.

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The ROI of Investing in Digital for Fundraising

The ROI of Investing in Digital for Fundraising

Why should you invest in digital media for fundraising? What is the cost of seeing lots of new donors, increasing retention, and engaging major gift donors? Read on to learn about the cost and ROI of investments in digital media for fundraising work.

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