When the U.S. started shutting down mid-March, many fundraising programs made agile pivots and did what they do so well: raised much needed funding to meet an immediate need. They did this while also juggling their own responses to the crisis: shifting to remote work, changing priorities, cancelling events, and taking care of staff. Much of this was done with a sense of it all being temporary—“until this is over and we get back to normal,” many of us said.
We are far from normal. As much as we work to embrace the uncertainties of these times, let’s stay grounded in the certainties of these times.