Thought Leadership
BWF is a recognized and respected thought leader in the philanthropic sector. We are constantly assessing the fundraising landscape and providing timely guidance and insights.
The ROI of Investing in Digital for Fundraising
Why should you invest in digital media for fundraising? What is the cost of seeing lots of new donors, increasing retention, and engaging major gift donors? Read on to learn about the cost and ROI of investments in digital media for fundraising work.
Establishing Common-Sense Metrics for Prospect Research
We all know what amount of production is theoretically possible for a prospect research shop. However, the theoretical often breaks down once real-life circumstances are considered. What factors should we look to, then, to establish prospect research metrics?
Is 99-1 the new 80-20? And, if so, how do we deal with this?
Most of us have heard of the Pareto Principle, or the 80-20 rule (80% of production comes from 20% of the resources). How should you deal with your organization’s experiences with this rule? Here are two angles of approach.
Cold Calls, the First Hurdle
Major gift fundraising is not a big mystery. Donors make big gifts because they believe in the charity’s ability to bring change. Sounds simple, but it is far from easy. Here are some ways to simplify, strategize, and raise more money.
