How Recent Changes in the U.S. Real Estate Market Affects Prospect Research
When conducting prospect research, a fundraising professional may reference many different data points as wealth indicators of a prospect. Research professionals often use real estate as a central data point to assess capacity, since it is very easy to identify. This article will help establish a baseline for the new normal of the real estate market in the United States and how it affects the prospect research professional’s day-to-day.
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