Helping clients build internal capacity to develop impactful analytics and drive program success is what motivates Alex Oftelie. At BWF, where he oversees the Decision Science practice that is focused on data science and engagement science, his work with clients involves predictive modeling, analytics training, survey design and implementation, and analytics program development.
During his 10 years in the industry, he’s seen data become the philanthropic sector’s most valuable resource, which is why he’s passionate about helping clients amplify the impact of this vital resource on their missions. Every day Alex finds inspiration in knowing that the missions of the clients he serves make our world a better place for us all.
Alex is credited for introducing behavioral science into nonprofit analytics, focusing not just on what constituents do but truly uncovering and understanding how they feel and how that sentiment drives their philanthropic behavior.
“In God we trust; all others must bring data.” Dr W. Edwards Deming
When not immersed in left-brain activities like algorithms, analytics, modeling, and research, Alex enjoys engaging his right brain with jazz, chess, and cooking.
At its core, predictive models represent a snapshot in time. It is critically important that predictive models be monitored, evaluated, and refreshed on a regular basis. Unfortunately, only a small number of top-level fundraising teams operate under this paradigm.
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Data and fundraising, once thought anathema to each other, were forever joined as many as 15 years ago when the science of analytics was first applied to the art of fundraising.
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BWF partnered with aasp and Lindauer Global on an industry survey to capture career and talent themes within advancement services. With an expanded reach and focus on individual advancement services careers, this survey’s key findings highlight the differing perspectives and areas of opportunity.
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