Social Database Prospecting
We hope you enjoyed our CASE V presentation about using social media to find and cultivate new major gift prospects. Whether you made it to our session or not our offer is good today and tomorrow for all attendees. We would be happy to provide a free initial analysis of your major gift prospecting potential on social. We are confident you have prospects out there, and we would be happy to tell you how many there are.
If you missed the session, here is the punchline in brief…
Social networks have recently been purchasing and appending wealth data to their already massive data profiles (including self-declared alumni status) on each of their users. With an average of 300K columns of minable data per 2.1 billion users, Facebook alone has a staggering amount of minable data. Not only is wealth data now on social but your wealthy alumni are also much more active than ever before. While Facebook penetration among U.S. adults sits at 80%, it is now higher among our wealthy alumni. According to a recent Fidelity Investments study, 85% of millionaires are active on social media. The confluence of tools, data, and wealthy alumni network adoption have enabled prospecting strategies that just haven’t been possible until now. These strategies are not just theoretical either. In the last few months, Northern Arizona University, the University of California San Diego, and the University of South Florida have partnered with Bentz Whaley Flessner to find many new major gift prospects. We would love to show you what is possible at your institution. Fill in the information below, and we will send you a customized report with your potential for major-gift prospecting on digital.
P.S. As you can see, we used Facebook/Instagram’s targeting features to deliver this offer to attendees of the CASE V Conference. We built a geo-fence around the Sheraton Hotel and further narrowed the audience by those within the fence with an interested in fundraising or who had subscribed to a fundraising publication or who had a job title related to fundraising. Just another example of how granular these tools have become. You are likely to see the ad that brought you here for the next 24 hours before it is scheduled to turn off. All the best and happy fundraising!!