The New Data Frontier

It’s Not About Predicting What People Will Do, but Instead About Predicting How People Feel

Prediction is not new to philanthropy; most organizations employ some form of scoring and rating to understand who is likely to give based upon who people are and what they do. Missing from this understanding is the foundation of philanthropic support—how people feel.

Join the BWF Decision Science team as we outline the next frontier in data and constituent insights: predicting how people feel. Top supporters don’t all feel as strongly as giving suggests, and many who modestly give have more potential than their current support implies. Predicting feelings provides a true “constituent 360” that leads to endless opportunities to highlight communications and marketing ROI, as well as develop donor journeys.

Through engagement science and machine learning, learn how your organization can capture and predict the core drivers of philanthropy: pride, passion, awareness, and engagement.