Understanding Business Intelligence:
Better Information to the Right People at the Right Time
Can you imagine driving a car without knowing how fast you’re going or how much gas you have left? Common dashboards get us that information, but that’s about it. Now imagine a more sophisticated approach. When your check engine light comes on, the dashboard shows you exactly what the problem is, how much it will cost to fix, and the locations of the most reliable auto shops in your area. Business intelligence makes that more sophisticated approach a reality for your fundraising operation.