The New Era of Principal Giving
Sector-wide trends reveal what is changing and how institutions can respond.
Transformational giving depends on more than donor wealth: it requires ambitious opportunities, institutional alignment, trusted relationships, transparency, and patient engagement.
Transformational Giving Depends on More Than Donor Wealth
These two articles showcase the power of transformational gifts. One maps trends and analyzes the growing scale and evolving priorities of principal gifts, while the our client story brings those findings to life.
5 Years of $1M+ Gifts:
What Can We Learn?

Seven-plus figure gifts are not just increasing, they are reshaping the structure of philanthropy itself. The question is no longer simply, “What can we learn?” It is, “What kind of philanthropic system is emerging, and how must organizations respond?” Through our analysis, we identified six key trends and six key takeaways for modern principal giving.
How One Question Lead to a Transformational Gift From Conversation to Commitment

Discover how the University of Illinois turned trust, transparency, and cross-campus alignment into a transformational nine-figure gift.