The Intersection of Enrollment and Philanthropy

Virtual Conference
Tuesday, June 23, 2020

8:30a.m.-3:30p.m. CST


COVID-19 has upended everything in our midst, including the recruitment of new students, student retention, and fundraising. The pandemic has made abundantly clear that enrollment and advancement are reliant on one another, and that their work intersects to advance their institutions and achieve strategic goals. Join us for BWF’s inaugural symposium for colleges and universities in the Upper Midwest as we examine issues related to this intersection, from examining the higher education marketplace and philanthropic landscape, to reviewing the economic implications for campaigns, and examining what some institutions have done to strategically use philanthropy to strengthen enrollment on their campuses.



Director of Strategic Communications

Senior Vice President of Philanthropic Counsel


Principal & Founder, Lawlor Advisory

President, Utica College

President of Philanthropic Counsel

Program Schedule

The virtual conference will take place from 8:30 a.m.-3:30 p.m. on Tuesday, June 23. Presentations are designed to build upon one another, so we encourage full participation throughout the day. Breaks are built in to the schedule.


8:30 a.m. Welcome (Conference Overview and Introductions)
Mark Marshall, President of Philanthropic Counsel, BWF
Christopher Clark, Senior Vice President of Philanthropic Counsel, BWF

8:45 a.m. Trends in the Higher Ed Marketplace
John Lawlor, Principal & Founder, Lawlor Advisory
Carole Arwidson, Director of Strategic Communications, BWF

9:45 a.m. Break

10:00 a.m. Trends in the Philanthropic Landscape
Josh Birkholz, CEO, BWF

11:00 a.m. Economic Outlook

11:30 a.m. Break for Lunch

1:00 p.m. Times of Crisis: Leadership Discussion
Dr. Laura Casamento, President, Utica College

2:00 p.m. Case Studies: How Institutions Have Aligned Fundraising Priorities to Meet Organizational Priorities
Mark Marshall, Christopher Clark, John Lawlor

3:00 p.m. Questions and Panel Discussion
All conference presenters

3:30 p.m. Adjournment


Complimentary Registration

Please click here to register for the Symposium. There are no fees or costs to register for this program.

For questions or more information, contact Meredith Berry at 952-921-0111 or


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