Justin Ware

Senior Vice President of Digital Marketing

For this fundraising industry innovator, entrepreneur, and Emmy award winner, what drives Justin Ware is his commitment to a purpose-based career where his work improves the world. Through BWF Groundwork Digital, he accomplishes that by supporting an industry centered around human generosity, whether by expanding access to quality education, protecting our environment and all the beings dependent upon it, ensuring human rights, or supporting life-saving research.

By using modern tactics to inspire giving at every level—from the annual fund to the major gifts program—his work involves video-driven, personalized donor engagement. Justin focuses on Student Gift Officer Programs, Digital Development Officer Programs, online giving days, multichannel donor engagement, and fundraising strategies that get results.

Justin and Groundwork Digital have been on the leading edge of fundraising innovations, being the first to plan and launch an online giving day in higher education with Florida State University’s first “Great Give” in 2012.

Fear is the path to the dark side. Fear leads to anger. Anger leads to hate. Hate leads to suffering. Yoda

Like many dads, Justin’s hobbies involve whatever his boys are doing. In addition, he likes skiing, camping, and football, especially if it means cheering on the Minnesota Vikings or Gophers.