PinPoints Logo

BWF PinPoints: Transparency in Nonprofit Digital Marketing

For anyone who stays current with industry news, the principle of transparency has received a lot of attention lately. From Ray Dalio’s philosophy of “radical transparency”, which he discusses in his book, Principles, to Stanford University’s recent research into “Fairness, Accountability, and the Transparency of Algorithms”, industry leaders are taking notice and challenging proprietary black […]

Continue Reading
Platform Fundraising

Platform Fundraising is Here: Are You Ready for It?

Josh Birkholz, principal at Bentz Whaley Flessner, recently wrote an interesting article articulating our firm’s vision and predictions for platform fundraising. Here is a short excerpt. “Today, it feels similar to the early 1980s of prospect research and the early 2000s of analytics. However, the scattered, under invested new reality is the world of platform […]

Continue Reading
social media fundraising

The 1.5 Million Wealthy Women of Facebook

At Bentz Whaley Flessner, we offer a suite of services including digital strategy development. As part of the strategy development process, we analyze, craft, and build targeted audiences for cultivation purposes. One audience and strategy that has been of interest to our clients is finding and delivering targeted messaging to high-net-worth constituents on Facebook. Recently, […]

Continue Reading
digital fundraising strategy

How Social Media Accelerates Fundraising through Digital Relationship Building

In this month’s Points of Practice, read how digital and social technologies can help take your organization to the next level and allow you to share your mission in ways that are beyond past generations’ wildest imaginations. Where past generations influenced their neighbors and their town, today’s generation has the power through the Internet and […]

Continue Reading
connections

Guidance For Digital and Social Fundraising in 2017

Introductions First Hello, fellow fundraising professional. My name is Barett Christensen, recently hired Senior Associate at Bentz Whaley Flessner. If you will humor me, before we get to the predictions for 2017, it seems a brief introduction may be in order. For the last three years, I have been fully focused on building the country’s […]

Continue Reading

Facebook’s (continued) move into online giving

This month has focused on Business Intelligence, the process of gathering all your organization knows (typically through a centralized database and a cool data visualization tool, etc.) and improving your analysis and decision making. A key component to great BI is how to get at all of the data relevant to your constituents–bio-demographic, giving, activities, and, […]

Continue Reading