Healthcare organizations are recognizing concierge services as an essential component of grateful patient fundraising.
For a growing number of hospitals, particularly nonprofit community hospitals, philanthropy is considered a necessity. Philanthropy is no longer seen as only supporting added extras—it’s now a source of revenue that supports the overall care of patients. In many community hospitals across the country, philanthropy is part of the revenue mix and is part of […]
Healthcare fundraising presents unique challenges, particularly relating to the prospect pipeline. Unlike educational institutions with naturally engaged alumni populations, most healthcare organizations and foundations have only a kernel of highly engaged and well-known prospects, donors, volunteers, and patrons. Outside of that kernel, however, the universe of constituents expands rapidly. In every healthcare community, there is […]
Consultants: Jennifer Lappegaard | Mark Marshall
Spouses and family members often have significant levels of influence in a prospect’s decision to make a significant gift. Prospective donors are also influenced by representatives from our organizations, and in the healthcare setting, no one has more influence than the medical and nursing staff. Bentz Whaley Flessner’s own research found that across all hospital […]
From the smallest community hospital to well-known academic medical centers, healthcare nonprofits must intentionally and strategically define their prospect pool in order to build and support a strong major gifts program. There are various ways to identify the most promising prospects for your institution; however, make sure that your process is systematic, results-oriented, and includes […]