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Client Advisory – Physician Engagement in Grateful Patient Programs

Client Advisory – Physician Engagement in Grateful Patient Programs

Spouses and family members often have significant levels of influence in a prospect’s decision to make a significant gift. Prospective donors are also influenced by representatives from our organizations, and in the healthcare setting, no one has more influence than the medical and nursing staff. Bentz Whaley Flessner’s own research found that across all hospital types, it is this group that has the most influence on affluent donors’ giving decisions.