The past 10 years have seen an incredible advancement in analytics to support fundraising and engagement. Organizations of every mission and scale have created greater insight into who may give and how. Most analytics strategies, however, are constituent-focused and nearly entirely attentive to a single moment or outcome. This makes sense—it is a strong position […]
Today nonprofits of every mission and size continue to leverage analytics to inform individual constituent persona behavior, predict outcomes of campaigns, and assess program performance. The benefit of fundraising analytics for them is foundational: apply individual-level insights to large populations. Any fundraiser could filter through a list of 100 known names and identify top prospects, […]
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Consultants: Allison Gannon | Andrew Schultz | Joshua Birkholz
BWF Insight launched our 8th annual survey of the fundraising analytics community in May 2017. We sought to discover the trends in analytics methodology, applications, and tools popular with today’s analysts, paying special attention to the impact across the industry. We received responses from across the United States, Canada, and Europe from data practitioners working […]
BWF Client Advisory — May 17, 2017 Staying Up to Date At its core, predictive models represent a snapshot in time. Whether that snapshot was taken one week or one year ago, it is the basis of your predictions and just like a printed photograph, this snapshot will degrade over time. This is not dissimilar […]
BWF’s 7th annual survey of the fundraising analytics community found that the role of data analytics in fundraising is evolving. Successful shops are investing in more sophisticated tools and methodologies, and leadership is a growing consumer of data-driven insights. Data analysts see this as an opportunity to further develop their own skills and expand their knowledge base […]
Consultants: Allison Gannon | Emma Hinke | Joshua Birkholz
In its 7th annual fundraising analytics survey, BWF reveals the evolving role of analytics and the analyst.
A great evolution in the application of data science to development that is taking place. Analytics is a catalyst of a broader transformation in the core business model of fundraising, providing insight into the operating methodology, practical applications for increasing return on investment, and perspective on the relative benefits of organizational modification.
Last week I went to an interesting Meetup session called, “What Kaggle Learned from 2+ million models?” hosted by the Statistical Programming DC group and Data Science DC group. Anthony Goldbloom, the CEO and Co-Founder of Kaggle spoke about some interesting data projects that Kaggle had facilitated, how competition results are used, and discussed methods used to win […]
Predictive modeling, the process of using data patterns to predict future activity, is well established in fundraising for identifying prospects, prioritizing portfolios, and increasing return on annual giving investments. However, for many organizations, these likelihood indicators remain static for many years despite the dynamic nature of donor relationships. Now, it is within the reach of […]
Consultants: Andrew Schultz | Marisa Ontko
Bentz Whaley Flessner’s sixth annual survey of the fundraising analytics community reveals the expanded use and growing impact of analytics to support fundraising activity. Survey participants from across the United States, Canada, and Europe provided information on staffing, analytics applications, techniques being employed, and the overall impact analytics has on fundraising. Several of the key […]
Consultants: Andrew Schultz | Joshua Birkholz | Marisa Ontko
In this issue of Points of Practice, the Bentz Whaley Flessner analytics team presents results of its sixth annual survey of the fundraising analytics community. Results demonstrate the significant and positive impact of analytics across our industry, the maturation and continued development of the analytics professional, and a wider variety of the uses of analytics […]
Data is increasingly driving the world of development. The ability to access and utilize data has changed how teams are shaped, how donors are engaged, and where resources are allocated. In this Client Advisory, Bentz Whaley Flessner addresses how to use fundraising analytics effectively while avoiding unintentional side effects.
Consultants: Andrew Schultz | Marisa Ontko
An institution’s internal data is one of its biggest assets. In this week’s Client Advisory, Bentz Whaley Flessner introduces a few things you can do make sure you’re gathering and using data to maximize your fundraising results.