We often talk about how today’s major gift donor is more sophisticated than ever, and thus more demanding. This is a good thing, because it makes those of us who are professional fundraisers more accountable and responsive to the needs of the donor. For example, a prospective donor, when approached with an idea that would […]
To maximize endowment gifts, fundraisers need to focus a donor’s desired impact for the gift; not just determine the minimum amount. In this Client Advisory, Bentz Whaley Flessner provides tips on how to ensure the right endowment amount is set.
Organizations that are successful in securing gifts for endowment purposes demonstrate the following keys to success. Understanding. Many constituents do not understand endowments and how they work; therefore, organizations increase their success for securing endowment gifts by communicating regularly – especially through examples and results – about why endowments are important, how they function, and […]
A January study shows that the value of educational endowments grew an average of 11.9 percent during the 2010 fiscal year, representing a sharp improvement over the 18.7 percent decline reported in 2009. The 2010 NACUBO-Commonfund Study of Endowments reflects data from 850 U.S. colleges, universities and affiliated foundations. Participating institutions represented more than $346 […]
Academic medical centers often find themselves caught in the middle: they are not purely education enterprises, nor ate they solely healthcare organizations. This reality can make planning, budgeting, and campaigning challenging. Read about approaches being taken, opportunties, and what lies ahead as academic medical centers plan and implement fundraising campaigns toally outside the traditional campus […]