Effective university fundraising requires strategic donor engagement and teamwork. Use these tips to create a stronger fundraising and marketing approach.

In this article, we will focus on the standards set by Family Educational Rights and Privacy Act (FERPA) and the Health Insurance Portability and Accountability Act (HIPAA) and the questions you should be asking as part of your overall Responsible AI strategy. With a focus on FERPA and HIPAA compliance frameworks, we delve into the considerations that institutions must prioritize when deploying AI-powered tools. 

The work that Whitman College and BWF have done together over the past five years has been designed to improve efficiencies and effectiveness, strengthen ROI and impact, and move the organization forward and upward. Ensuring that the team has all the tools and resources it needs—and is leveraging them for greater success—has been a years long effort that culminated recently in the launch of the largest campaign in the College’s history.

Looking to improve your university’s technology stack and better engage alumni? Read about five Salesforce tools that can help you boost alumni engagement.

After years of debate, US News & World Report finally announced the removal of alumni giving as a factor in national university rankings. This follows advocacy from the Council for the Advancement and Support of Education (CASE) and a chorus of annual giving professionals who have long complained that the flawed metric incentivized transactional programs and caused long-term harm to higher education fundraising.

Engage Dx is a diagnostic tool to increase engagement health and philanthropy; however, it takes time to measure and track progress. The three-year relationship between BWF and TUSM enables important repetition and frequency of building and promoting engagement around select themes while measuring through surveys every six months. This repetition helps ensure TUSM is on track and is seeing that as engagement increases, philanthropy is also increasing.

In early 2020, Stony Brook University was preparing to launch their second annual giving day. Following a successful first year, the pressure was on to increase the results of the giving day in a meaningful way. The SBU team knew this meant experimenting with new tactics.

With a storied history including a top-20 national ranking in all-time victories, a top-10 national ranking in both all-time winning percentage and 20-win seasons, and ranking third in regular season […]

The athletic seating deduction was an important facet within college and university fundraising. However, in January 2018 new tax laws reexamined this deduction, making it non-deductible for donors. Here we provide a brief synopsis of change and alternatives for fundraisers to consider.