Reviewing Your Post-Season Playbook for Alumni Engagement

With a storied history including a top-20 national ranking in all-time victories, a top-10 national ranking in both all-time winning percentage and 20-win seasons, and ranking third in regular season conference titles behind perennial NCAA men’s basketball powers Kansas and Kentucky, Western Kentucky University is no stranger to post-season play. So perhaps it is expected […]

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3 Steps to ensure your campaign is as successful in stewarding gifts as it is securing them.

Putting Stewardship First: 3 Recommendations for Stewarding Gifts

When planning a campaign, there are many questions institutions must ask of themselves. How much money should we realistically be trying to raise, and over what period of time? Do we have a strong enough case for support? Do we have enough prospects at each level on the gift pyramid? Do we have strong enough internal and external leadership? Do […]

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BWF Client Advisory – After the Ice Melts: What’s Next for the Ice Bucket Challenge

One of the most remarkable philanthropic developments this year, the Ice Bucket Challenge, has generated $113.3 million through over 3 million donors since late July. As with most viral campaigns, the challenge is nearing its end, but a new challenge arises for the ALS Association—how to transform one-time donors into loyal, ongoing supporters. Bentz Whaley […]

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Client Advisory – Should “How America Gives” Change Your Strategy?

Originally published October 22, 2014 The Chronicle of Philanthropy recently released its annual “How America Gives” report, which outlines how U.S. philanthropy has changed from 2006 to 2012. Sourced from IRS data, the report highlights the continued impact of the Great Recession on giving. While the total amount given by Americans in general increased, the […]

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BWF Client Advisory – Enhancing a Mid-Level Giving Program

As noted in last week’s Bentz Whaley Flessner client advisory, industry trends show that, although alumni gifts are growing in size, alumni participation is dropping each year. This trend presents opportunities to bridge the gap between annual gifts and major gifts by creating a group of dedicated individuals who support your organization through a mid-level […]

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Client Advisory – Using Infographics for Stewardship

Why Are Infographics Important?  As a society we have become more and more dependent on the rapid intake and comprehension of large quantities of information. Our donors and prospects expect to easily digest the data we send. Therefore, we must guard against overwhelming our audiences with information they cannot easily process. Otherwise, we risk disinterest […]

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giving stats

Client Advisory – Beyond Giving Tuesday: How to Make New Donors Last

Last week, Tuesday, December 3, otherwise dubbed “Giving Tuesday,” rallied constituents via social media-driven initiatives to give and volunteer. In its second year, Giving Tuesday saw notable growth in giving with over 10,000 nonprofit participants and $21 million in online donations. Additionally, promotions by nonprofit and government representatives and celebrities catapulted the day to a […]

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