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BWF PinPoints: Transparency in Nonprofit Digital Marketing

For anyone who stays current with industry news, the principle of transparency has received a lot of attention lately. From Ray Dalio’s philosophy of “radical transparency”, which he discusses in his book, Principles, to Stanford University’s recent research into “Fairness, Accountability, and the Transparency of Algorithms”, industry leaders are taking notice and challenging proprietary black […]

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Digital Major Gift Lead Generation

How To Use Social Media to Find New Major Gift Prospects

Social Database Prospecting Social Networks have been collecting and purchasing massive amounts of data in the past three years. This data is now available for organizations to mine and build custom audiences for cultivation purposes. The files include wealth, affinity, and giving information. This is exactly the kind of data that is useful in finding […]

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Digital Major Gift Lead Generation

Digital Major Gift Lead Generation

CASE STUDY 1 Background A southern, top-tier research university was approaching the end of a $1+ billion dollar campaign when they had the opportunity to relocate their medical school as part of a new municipal redevelopment plan. Their top donors were already committed to the existing campaign priorities, and they needed a creative solution to […]

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Guidance For Digital and Social Fundraising in 2017

Introductions First Hello, fellow fundraising professional. My name is Barett Christensen, recently hired Senior Associate at Bentz Whaley Flessner. If you will humor me, before we get to the predictions for 2017, it seems a brief introduction may be in order. For the last three years, I have been fully focused on building the country’s […]

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Facebook’s (continued) move into online giving

This month has focused on Business Intelligence, the process of gathering all your organization knows (typically through a centralized database and a cool data visualization tool, etc.) and improving your analysis and decision making. A key component to great BI is how to get at all of the data relevant to your constituents–bio-demographic, giving, activities, and, […]

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