Bentz Whaley Flessner’s Fall 2009 Client Advisory discusses why it is important to campaign now, the impact of the economy, and keys to fundraising success. Author M. Bruce Dreon introduces a new four-step campaign model that fits the economic and philanthropic reality of the times.
A part of the American Recovery and Reinvesting Act could affect the very core of robust healthcare development programs–the ability to directly fundraise from grateful patients. Language contained within the original House and Senate bills (H.R. 1, section 4406 (b); S. 1, section 13046(b)) would deny not-for-profit hospitals and healthcare providers access to names and addresses of patients in their own institutions for fundraising purposes, as it removes fundraising from the definition of health care operations.