Every annual fund needs new donors and more dollars to grow and succeed (and meet increased expectations and budget goals). While that’s nothing new, what about trying a different and exciting way to acquire leadership annual fund donors? Hosting an acquisition event can be easy, fun, and low-budget. To have a successful event, you will […]
Bentz Whaley Flessner examines what presidential election cycles mean to nonprofits and what organizations can learn from these competitors.
In this issue of Points of Practice, Bentz Whaley Flessner presents ideas on how to effectively use segmentation in your annual giving program, helping you counter limited time, budget, and human capital.
Earlier this month, US News and World Report released its 2014 college and university rankings. This year saw slight tweaks to the methodology for calculating rankings with a stronger focus on output measures (or how well students are educated) and less weight assigned to input factors (a reflection of the student body). Each year the […]
Take a minute to watch this great video that was put out by Water is Life. Key takeaways when you’re thinking about creating a video campaign. 1) Identify a theme.2) Choose impactful images.3) Keep it short.4) Make the ask. The only issue I see is that it should be easier to make a gift but […]
See the article below from the Washington Post. The USPS is set to announce a suspension of Saturday delivery services beginning August 1. Saturday mail delivery to end Aug. 1.
“My what?” you ask. It’s your online Giving Completion Rate. It’s the percentage of visits to your online giving form that turn into gifts. Why is this important? Because all of your efforts—from developing the greatest direct mail pieces to telling impact-of-gift stories on your website to engaging your community in conversations on social media […]
Alumni relations and annual giving can be a perfect match. If these units embrace cooperation and collaboration, the university’s alumni engagement efforts will be more seamless and donor-centered. BWF’s Heather Greig shares 5 ways these external relations units can work together to increase their effectiveness in alumni engagement. In addition to Heather’s suggestions, consider these managerial […]
In this edition of 5 Things, you’ll get some ideas on how you and your alumni counterparts can work together to further the goals of both programs. How do you work together? Please share other ways that you’ve worked with your partners is the alumni office. P.S. My colleagues at engagealumni.com have some ideas too!
…didn’t you know that? Of course you didn’t. With the holidays, closing some year-end gifts (not to mention the books), and learning an awful lot about Amazon’s post-holiday online return policy, how could you keep up with all of the information being thrown at you. It’s hard enough to have the right information, much less […]
…or so I tweeted a few weeks ago. My plan is to envelope the work we lovingly call fundraising operations, or advancement services, or “the back office”, or “you know, that stuff they do with computers” into 12, neat monthly categories. The purpose is to drawn attention to whole sets of work that we sometimes […]
“Tis the season…for bottlenecks and backlogs in our processes. Fundraising operations requires consistent, efficient processes. But, fundraising is an inconsistent business. We are in the business of the exceptional, as was the focus of my 99-1 blog a few months back. As we approach year-end with (hopefully!!) piles and piles of gifts to process, let’s […]
According to a recent article in the Chronicle of Philanthropy, more than 400 organizations have committed to joining #GivingTuesday. The aim is to turn the Tuesday after Thanksgiving into a day of giving–every year. It’s an interesting idea, and one that I hope catches on. Will you try it at your organization? Learn More: https://givingtuesday.org/
In the wake of hurricane Sandy many non-profits can toss their annual plan out the proverbial and possibly the actual window. A storm of this magnitude will have an impact on countless organizations around the country, not only in the affected area. A thoughtful, but quick re-evaluation of your program is essential. 1) What has […]
1) Make sure that in addition to asking for gifts from students, you are focusing on educating all students about the importance of philanthropy. 2) Don’t use “trick” gifts—that’s when you charge for entrance to an event or for a premium (or the like) and tack on a $1 “gift” to the price. 3) Identify […]