Client Advisory – US News and World Report’s Rankings – Changing Perspectives

Earlier this month, US News and World Report released its 2014 college and university rankings. This year saw slight tweaks to the methodology for calculating rankings with a stronger focus on output measures (or how well students are educated) and less weight assigned to input factors (a reflection of the student body). Each year the […]

Continue Reading

A Powerful Video Campaign

Take a minute to watch this great video that was put out by Water is Life.  Key takeaways when you’re thinking about creating a video campaign. 1) Identify a theme.2) Choose impactful images.3) Keep it short.4) Make the ask. The only issue I see is that it should be easier to make a gift but […]

Continue Reading

What’s your GCR?

“My what?” you ask. It’s your online Giving Completion Rate. It’s the percentage of visits to your online giving form that turn into gifts. Why is this important? Because all of your efforts—from developing the greatest direct mail pieces to telling impact-of-gift stories on your website to engaging your community in conversations on social media […]

Continue Reading

5 Ways to Build a Partnership between Alumni Relations and Annual Giving

Alumni relations and annual giving can be a perfect match. If these units embrace cooperation and collaboration,  the university’s alumni engagement efforts will be more seamless and donor-centered. BWF’s Heather Greig shares 5 ways these external relations units can work together to increase their effectiveness in alumni engagement. In addition to Heather’s suggestions, consider these managerial […]

Continue Reading

The Purpose of the (Gift) Process

“Tis the season…for bottlenecks and backlogs in our processes. Fundraising operations requires consistent, efficient processes. But, fundraising is an inconsistent business. We are in the business of the exceptional, as was the focus of my 99-1 blog a few months back. As we approach year-end with (hopefully!!) piles and piles of gifts to process, let’s […]

Continue Reading

Will you be joining #GivingTuesday?

According to a recent article in the Chronicle of Philanthropy, more than 400 organizations have committed to joining #GivingTuesday. The aim is to turn the Tuesday after Thanksgiving into a day of giving–every year. It’s an interesting idea, and one that I hope catches on. Will you try it at your organization? Learn More: https://givingtuesday.org/

Continue Reading

5 Things: Student Giving

1) Make sure that in addition to asking for gifts from students, you are focusing on educating all students about the importance of philanthropy. 2) Don’t use “trick” gifts—that’s when you charge for entrance to an event or for a premium (or the like) and tack on a $1 “gift” to the price. 3) Identify […]

Continue Reading