Donor Journies

BWF Client Advisory: From Actions to Journeys—Seeing the World as Our Constituents Do

The past 10 years have seen an incredible advancement in analytics to support fundraising and engagement. Organizations of every mission and scale have created greater insight into who may give and how. Most analytics strategies, however, are constituent-focused and nearly entirely attentive to a single moment or outcome. This makes sense—it is a strong position […]

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differentiation

Using Analytics to Uncover the Personas within your Constituency

Today nonprofits of every mission and size continue to leverage analytics to inform individual constituent persona behavior, predict outcomes of campaigns, and assess program performance. The benefit of fundraising analytics for them is foundational: apply individual-level insights to large populations. Any fundraiser could filter through a list of 100 known names and identify top prospects, […]

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Vintage abacus

Data Analytics Implementation Across Industries

Many nonprofit fundraising shops have long since recognized the value and power of their own internal datasets. Good leaders know that evaluating and analyzing our data leads to important insights that inform our decision making and goal setting processes. A common sticking point in fully realizing this value, however, and in the adoption and integration of […]

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data conversion

Working with Data in R – Part I: Basics

What is R? R is an extremely powerful statistical & data analysis tool that can help you do your work more efficiently, enable you to perform advanced analyses for a large number of applications, and the new skills will impress your boss and colleagues! R is already widely-used in academic and business circles, and is […]

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The Forbes Nonprofit Council shares 5 ways to maximize your data insights

BWF’s 7th annual survey of the fundraising analytics community found that the role of data analytics in fundraising is evolving. Successful shops are investing in more sophisticated tools and methodologies, and leadership is a growing consumer of data-driven insights. Data analysts see this as an opportunity to further develop their own skills and expand their knowledge base […]

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deciphering ancient code

Can Machine Learning Crack This 4,000-Year-Old Mystery?

Be sure to check out this fascinating article about some cutting edge machine learning being used to decode the language used by the 4,000-year-old Indus Valley Civilization! For more than a century, thousands of examples of Indus “seals” – small tablets with a few symbols accompanied by some sort of animal – have been found […]

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filtering

Analysis: Pivot tables

I have been playing around with the pivot_table function in the Python package, pandas.  The reason for this is because I was using groupby and wanted to see the difference in functionality and how it could impact my work. Using the pivot_table function is a lot like PivotTables that you may have used or seen in […]

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Common-Sense Metrics

Tech Nonprofit Collaborates with Organizations to Maximize Impact

Here is a great read and podcast featuring Jake Porway, the founder of DataKind, a nonprofit that connects nonprofits to technologists to solve problems.  The article and podcast focuses on data beyond  spreadsheets or funder reports, how it can be used in the social sector, and how collaboration can help solve challenging problems. Here is […]

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