BWF understands that grateful patients and families are healthcare philanthropy’s greatest philanthropic audience. Successful grateful patient and family fundraising programs happen when executive leadership and departments within an institution share a common belief in the value of the program and work collaboratively to create a diverse program strategy. Simply stated, it requires many players, both within and outside the development office, to achieve program success and sustainability.
BWF’s grateful patient strategies for clients include program implementation, direct marketing assessments, data science and analytics, information systems review, and physician and gift officer training.
For more information on our BWF’s healthcare philanthropy services, contact us at 800-921-0111.