Published by BWF

Articles, white papers, and advisories authored by Bentz Whaley Flessner’s team of philanthropy experts.

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Consuming Philanthropy: How Principal, Major, Mid-Level, and Base Donors Give Differently

The most productive and sustainable philanthropy programs maintain distinct yet deeply strategic approaches to fundraising by gift levels. Although level breakdowns vary by institution, the most common bands in mature programs include: Principal, Major, Mid-Level, and Base.
Read more as BWF CEO Josh Birkholz shares his thoughts on the most effective approaches for each band of donors, as there is a strong alignment of gift level to the sales marketplace.




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