“Fundraising is the business of optimism.” When making a case for giving to your organization, Bentz Whaley Flessner‘s Jim Daniel says it’s not about why your organization needs the money, it’s about how your organization is going to make the world a better place with the money. Daniel says communicating this point is especially crucial when in pursuit of major gifts. So what is a good way to get that message out on a consistent basis? Having a good social media strategy in place, for starters… (more in the video below)

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