Now is the time to prepare for the next campaign. Why? The economy will recover, and institutions that prepare now will be better able to take advantage of the recovery when it comes. It often takes between 12 to 24 months to lay a solid foundation for a campaign and sometimes longer. Increased giving is driven by major gift campaigns. Few not-for-profit organizations that depend on contributions will be able to meet their needs without well-planned and executed campaigns. Finally, campaigning is the best way to build a strong, comprehensive development program.