News and Resources

"Shopping Cart" Approach to Online Giving

The average gift made online is more than $100 higher than the average direct mail gift and $150 higher than the average gift given via telemarketing. So it’s no surprise that colleges and universities are redoing their online giving websites to be more engaging and donor friendly. One method of achieving a more donor-friendly approach, is by mimicking the process that so many online consumers have grown accustomed to in the past decade – the online shopping cart.

Attacking Social Media “Slacktivists”

UNICEF Sweden is taking shots at its online supporters who, for example, “like” activity the organization posts on Facebook. A recent ad campaign from the Sweden branch of UNICEF is rather bluntly telling its supporters that so-called vanity actions on social networks – the likes, shares, pins, retweets, etc. – do nothing to further the … Continue reading »

Must read for our industry

Have you read Daniel Pink’s “To Sell is Human”? It is a great, quick read about the sociology, psychology, and mechanics of selling (defined by Pink as persuasion, rather than pure sales, per se). The book (check it out here) presents some terrific tactics for increasing effectiveness of moving others. This book is especially valuable […]

BWF Children's Healthcare Philanthropy E-Newsletter

Bentz Whaley Flessner is pleased to partner with many leading Children’s Hospitals. For more information on our work with Children’s Hospitals, please contact Healthcare Practice Leader Mark J. Marshall Best Children's Hospitals: Doctor Survey Ends The Best Children's...

The 3 Ps of Philanthropy

Judy Kirk, Senior Associate at Bentz Whaley Flessner, focuses on helping clients build stronger development programs and prepare for successful campaigns. She advises clients that a winning formula for success includes the Three Ps of Philanthropy: Passion, Planning,...

3 Quick Tips for Campaign Planning

Dennis Prescott, Senior Associate at Bentz Whaley Flessner, offers these 3 quick tips for clients planning a campaign: Prepare Well. Preparing well for a campaign starts with a sound feasibility study. Invest in Leadership. Create leadership structures with...

Why Investing in Social Media is Smart

Nowadays, when I’m asked “what’s the ROI on social media for fundraising?” I often respond with my own question – “that depends, what’s your investment?” Too often, organizations put a low-level employee or intern in charge of managing a Facebook page or Twitter account and claim that they’re active on social media. If that’s the … Continue reading »

Donors Augment University Hospitals' Profile

Health system has transformed itself into a fundraising behemoth that is almost on par with the Cleveland Clinic By TIMOTHY MAGAW Over the last decade, University Hospitals has built up not only its physical footprint but also its philanthropic muscle, morphing from a...

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