News and Resources
Well, they did it again. Columbia University just wrapped up their third annual online giving day. And once again, it looks to be a record breaker, bringing in more than $11 million from more than 10,000 gifts. As we’ve written about in the past, successful online giving days like Columbia’s annual efforts are rarely a […]
One of the most remarkable philanthropic developments this year, the Ice Bucket Challenge, has generated $113.3 million through over 3 million donors since late July. As with most viral campaigns, the challenge is nearing its end, but a new challenge arises for the ALS Association—how to transform one-time donors into loyal, ongoing supporters. Bentz Whaley Flessner’s research has shown that during online ambassador campaigns like the Ice Bucket Challenge, 40 percent of donors are brand new or long-lapsed. To retain those donors and move them up the pipeline nonprofits need to take these 3 steps.
Originally published October 22, 2014 The Chronicle of Philanthropy recently released its annual “How America Gives” report, which outlines how U.S. philanthropy has changed from 2006 to 2012. Sourced from IRS data, the report highlights the continued impact of the...
BWF presents a glance at the healthcare sector’s $100 million+ donors since 2012.
A few weeks back, I was fortunate to have the opportunity to record a podcast for Iris Creative. The subject? Using online ambassadors to bring about the viral spread of your organization’s message and fundraising asks. During the roughly 40-minute podcast we touch on a number of items, including: Why online ambassadors are so successful […]
Donations to higher education have increased almost 10% since 2012. Bolstering this increase were 12 gifts of $100 million and more, totaling $1.64 billion. The donors of these mega gifts are a mélange of characters including entrepreneurs, bankers, and developers. The only thing they all have in common is their extreme net worth. Inspired by this data, we’ve highlighted the $100 million+ donors to higher education.
A little while back, I blogged about the importance of meshing your social media content with pop culture and current events. As it turns out, that’s not just a communications strategy – it’s a technical approach to boosting your FNFO (Facebook Newsfeed optimization …patent pending on that acronym). Facebook now rewards posts with Newsfeed prominence … Continue reading →
What size should your next campaign be? An alternative to a comprehensive campaign is a target campaign, which can help your institution fund an important or quickly emerging priority, help prepare for a larger campaign, or build the campaign base.
According to the results of a Bentz Whaley Flessner benchmarking survey, over 30 percent of gifts come in during the last few months of the year. While this significant increase is highly rewarding for institutions, the sheer volume causes complications for the hard-working operations teams in the back office who are responsible for entering and processing donors’ generous contributions. In this issue of Bentz Whaley Flessner’s Points of Practice, read how to prepare donors, fundraising staff members, and gift processing teams for the end-of-year rush.
Client Advisory – 4 Trends Impacting High-Net-Worth Donor Behavior and What It Means for Fundraising
Gaining a deeper understanding of donors who make mega gifts is increasingly important.This article discusses trends that may affect how high-net-worth individuals behave as donors and how these trends can impact the way donors should be stewarded.
Online donors… Have higher household incomes than offline (mail, primarily) donors. Give larger gifts than donors acquired via mail. Give more than twice as much over their lifetimes compared with donors acquired via mail. We know online fundraising is a strong tool for the annual fund. New donor acquisition, especially during ambasssador-led giving days, is … Continue reading →
The Children’s National Health System website is one of the best I’ve seen. In any nonprofit vertical. The main homepage and Foundation homepage were redesigned last fall with a focus on simplicity and content. The design is clean and user-friendly, the content is fresh (thanks to being directly fed from institutional blogs), and the online … Continue reading →
Client Advisory - August 13, 2014 The fall semester is gearing up, and so are your opportunities to cultivate the next generation of donors—your students. Turning students' attention to the importance of philanthropy can be challenging when they're focused on...
A lot goes into planning a giving day for higher education. There’s the online giving page, the ambassadors, communicating with colleagues across many different units and departments – all of it crucially important. Two specific tactics that have been attached to many of the success stories are based on big donors and big events: Connecting … Continue reading →
Client Advisory - August 6, 2014 The Council for Advancement and Support of Education (CASE) released their 17th Analysis of Educational Fundraising Campaigns this week. We’ve compiled the highlights and summarized what we think they could mean for you: CASE Finding:...