News and Resources

4 Components to Big Online Giving Days

Well, they did it again. Columbia University just wrapped up their third annual online giving day. And once again, it looks to be a record breaker, bringing in more than $11 million from more than 10,000 gifts. As we’ve written about in the past, successful online giving days like Columbia’s annual efforts are rarely a […]

BWF Client Advisory – After the Ice Melts: What’s Next for the Ice Bucket Challenge

One of the most remarkable philanthropic developments this year, the Ice Bucket Challenge, has generated $113.3 million through over 3 million donors since late July. As with most viral campaigns, the challenge is nearing its end, but a new challenge arises for the ALS Association—how to transform one-time donors into loyal, ongoing supporters. Bentz Whaley Flessner’s research has shown that during online ambassador campaigns like the Ice Bucket Challenge, 40 percent of donors are brand new or long-lapsed. To retain those donors and move them up the pipeline nonprofits need to take these 3 steps.

HOW TO Manufacture Viral Fundraising Campaigns on Social Media

A few weeks back, I was fortunate to have the opportunity to record a podcast for Iris Creative. The subject? Using online ambassadors to bring about the viral spread of your organization’s message and fundraising asks. During the roughly 40-minute podcast we touch on a number of items, including: Why online ambassadors are so successful […]

Client Advisory – Every Donor Has a Story

Donations to higher education have increased almost 10% since 2012. Bolstering this increase were 12 gifts of $100 million and more, totaling $1.64 billion. The donors of these mega gifts are a mélange of characters including entrepreneurs, bankers, and developers. The only thing they all have in common is their extreme net worth. Inspired by this data, we’ve highlighted the $100 million+ donors to higher education.

9 Steps to Your Smoothest December Yet

9 Steps to Your Smoothest December Yet

According to the results of a Bentz Whaley Flessner benchmarking survey, over 30 percent of gifts come in during the last few months of the year. While this significant increase is highly rewarding for institutions, the sheer volume causes complications for the hard-working operations teams in the back office who are responsible for entering and processing donors’ generous contributions. In this issue of Bentz Whaley Flessner’s Points of Practice, read how to prepare donors, fundraising staff members, and gift processing teams for the end-of-year rush.

Client Advisory – CASE Campaign Report FY2013

Client Advisory - August 6, 2014 The Council for Advancement and Support of Education (CASE) released their 17th Analysis of Educational Fundraising Campaigns this week. We’ve compiled the highlights and summarized what we think they could mean for you: CASE Finding:...

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