In its 7th annual fundraising analytics survey, BWF reveals the evolving role of analytics and the analyst.
A great evolution in the application of data science to development that is taking place. Analytics is a catalyst of a broader transformation in the core business model of fundraising, providing insight into the operating methodology, practical applications for increasing return on investment, and perspective on the relative benefits of organizational modification.
Prospect development teams have grown in complexity and scope over the years. BWF outlines challenges for development teams and opportunities to address them in this article.