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Fundraising Analytics: Using Data to Guide Strategy

Learn how to turn your donor data into actionable knowledge for a vibrant, donor-centered nonprofit organization that makes maximum use of data to reveal the unique diversity of its donors.
Written by Joshua Birkholz, a leading practitioner and creative thinker in the world of analytics and philanthropy, to help nonprofits recognize the opportunities provided by fundraising analytics, this innovative book explores how analytics can be optimally used to drive success in fundraising. It provides step-by-step instructions for conducting analysis in-house and invaluable advice.
Organizations are seeing remarkable results through development of sophisticated systems for understanding their customers and using data to guide strategy. Part of the Wiley/AFP Fund Development Series, Fundraising Analytics is an easy-to-use, relevant book that can be used by all development officers with a vision towards deepening connection with donors and increasing nonprofit fundraising.