Josh Birkholz, principal at Bentz Whaley Flessner, recently wrote an interesting article articulating our firm’s vision and predictions for platform fundraising. Here is a short excerpt. “Today, it feels similar to the early 1980s of prospect research and the early 2000s of analytics. However, the scattered, under invested new reality is the world of platform […]
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A webinar and list of GDPR nonprofit strategies to deploy to maintain proper data management and online engagement practices.
Several BWF clients have asked our thoughts on the Facebook and Cambridge Analytica data controversy and what advice we have at this time. At this point in our current media cycle, it is likely you have heard about the Cambridge Analytica/Facebook controversy, but just in case; Facebook recently suspended a data analytics company called Cambridge […]
Social Database Prospecting Social Networks have been collecting and purchasing massive amounts of data in the past three years. This data is now available for organizations to mine and build custom audiences for cultivation purposes. The files include wealth, affinity, and giving information. This is exactly the kind of data that is useful in finding […]
CASE STUDY 1 Background A southern, top-tier research university was approaching the end of a $1+ billion dollar campaign when they had the opportunity to relocate their medical school as part of a new municipal redevelopment plan. Their top donors were already committed to the existing campaign priorities, and they needed a creative solution to […]
At Bentz Whaley Flessner, we offer a suite of services including digital strategy development. As part of the strategy development process, we analyze, craft, and build targeted audiences for cultivation purposes. One audience and strategy that has been of interest to our clients is finding and delivering targeted messaging to high-net-worth constituents on Facebook. Recently, […]
Social databases are inexpensive to gain access to, and when married to your database, the combination can be powerful fundraising tool.
In this month’s Points of Practice, read how digital and social technologies can help take your organization to the next level and allow you to share your mission in ways that are beyond past generations’ wildest imaginations. Where past generations influenced their neighbors and their town, today’s generation has the power through the Internet and […]
It is becoming increasingly clear that social media can be a tremendous tool for annual giving shops seeking to engage donors. While annual giving has found value in social media, where does planned or major giving stand? Is there value waiting to be tapped? I believe social tools have reached a stage of maturity that […]
A Case Study: What nonprofits can learn about wealth targeting from selling investment real estate on Facebook. I feel strongly about the power of the tools and strategies available today to savvy digital marketers. To put myself to the test, I decided that I would drink my own medicine and attempt to sell my home […]
Introductions First Hello, fellow fundraising professional. My name is Barett Christensen, recently hired Senior Associate at Bentz Whaley Flessner. If you will humor me, before we get to the predictions for 2017, it seems a brief introduction may be in order. For the last three years, I have been fully focused on building the country’s […]
