Yoona Kwon

Yoona J. Kwon is a research services associate on the BWF Insight team. She helps conduct research projects including prospect verification, prospect identification, and in-depth profiles.

Prior to joining BWF, she served as the Associate Director of Prospect Research at the Mount Sinai Health System in New York, NY, where she supported the fundraising operations of over six hospitals, a nationally renowned medical school and research centers. During her 10-year tenure at the firm, she was an integral part in forming the grateful patient pipeline as well as the screening and assignment process of annual and principal gift levels. She also worked alongside senior and executive level gift officers to provide insight and strategy to portfolios, and participated in the health system’s first successful $1B+ capital campaign.

Yoona earned her Bachelors in English Literature from the University of British Columbia, and her Master of Liberal Arts from the University of Pennsylvania. She is a member of the APRA of Greater New York chapter, and has served as a panelist for discussions regarding health care fundraising.


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