Justin Ware is the Senior VP of BWF Digital Marketing and Founder of Groundwork Digital. With work spanning nonprofits, higher education, and media, Justin is a fundraising and content marketing expert as well as a thought leader in the digital donor engagement industry. In 2009, Justin was the executive producer on one of the first ever YouTube videos to win an Emmy. The “Science of Watchmen” video has been viewed nearly 2 million times and was also nominated for a Webby. Justin began his career in television before joining the University of Minnesota and then Bentz Whaley Flessner. After this, Justin worked at Ruffalo Noel Levitz leading digital fundraising strategy as well as product management for Annual Giving. Justin has spoken at numerous conferences, and led consulting engagements for universities and non-profits around the world. In his spare time, Justin can be found rooting for the Minnesota Vikings and Gophers, skiing, hiking with his dog, and enjoying family time with his wife and two children.